Case file 05
Osk Audio
Identity, Launch site
Client
Osk, Copenhagen
Year
2024
Role
Brand, Launch website
Duration
10 weeks
// Briefing
The brief
Osk had one product, a machined aluminium speaker, and a launch date eleven weeks away.
The approach
The identity takes its cues from the grille: a tight perforated pattern, a graphite palette, and one orange pull tab that became the brand’s only accent. The launch site is a single page that moves at the pace of the product photography.
The copy stays short and specific: what it is, how it sounds, what it costs.
// Debrief
The first production run sold out within a week of launch.




