Case file 05

Osk Audio

Identity, Launch site

Brand identity and launch site for a small speaker company that wanted to sound expensive without looking loud.

Brand identity and launch site for a small speaker company that wanted to sound expensive without looking loud.

Client

Osk, Copenhagen

Year

2024

Role

Brand, Launch website

Duration

10 weeks

Matte black Osk speaker standing on a rough stone block

// Briefing

The brief

Osk had one product, a machined aluminium speaker, and a launch date eleven weeks away.

The approach

The identity takes its cues from the grille: a tight perforated pattern, a graphite palette, and one orange pull tab that became the brand’s only accent. The launch site is a single page that moves at the pace of the product photography.

The copy stays short and specific: what it is, how it sounds, what it costs.

Osk Audio launch site on a desktop screen
Osk speaker detail with the brand mark
Osk Audio identity and packaging detail

// Debrief

The first production run sold out within a week of launch.

SEND THE SIGNAL

//

Signal

Available Q1 2027

Got a product that’s hard to explain? One email and I’m on it.

SEND THE SIGNAL

//

Signal

Available Q1 2027

Got a product that’s hard to explain? One email and I’m on it.

SEND THE SIGNAL

//

Signal

Available Q1 2027

Got a product that’s hard to explain? One email and I’m on it.

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