Case file 06
Mørk Roasters
Identity, Packaging
Client
Mørk, Trondheim
Year
2023
Role
Brand identity, Packaging
Duration
12 weeks
// Briefing
The brief
Mørk roasts in small batches and sells mostly to cafés. Their old bags were kraft paper with a sticker, and every café already had three of those on the shelf.
They wanted packaging a barista would reach for without reading it.
The idea
We went black on black. The bag is matte, the mark is a single gloss stroke, and the roast date is printed large in the only white on the pack, because that is the one thing customers actually check.
// Debrief
Mørk now ships to forty cafés across Norway, and the black bag has become the thing people photograph first.
