Case file 07
Kunsthal Nord
Wayfinding, Signage
Client
Kunsthal Nord, Aalborg
Year
2023
Role
Wayfinding lead
Duration
20 weeks
// Briefing
The brief
Kunsthal Nord is four floors of identical board-marked concrete. Visitors couldn’t tell one level from another, and the lifts opened onto blank walls.
The hall wanted signs that respected the building instead of covering it.
The idea
Every level got one oversized marker painted straight onto the concrete, and every direction got one thin arrow. Nothing is lit and nothing is coloured, so the art stays the loudest thing in the room.
// Debrief
Help-desk questions about directions dropped by half in the first three months after opening.